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Reshaping How Fans Connect with Sports Stars via Influencer Marketing
Data | Marketing | SportsReshaping How Fans Connect with Sports Stars via Influencer MarketingTunde, CEOHistorically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps...
Metrics 101: Measuring Influencer Marketing Campaigns
Measuring the success of your influencer marketing campaigns is essential. On this page, we’ll go over some of the metrics brands and agencies use, what they’re really telling you, and which ones are most beneficial to track.
Top 5 Influencer Marketing Campaigns ’18-19
We highlight five recent influencer marketing campaigns that generated real results for the brands behind them and break down the areas brand nailed, so you can leverage the same powerful strategies in your own campaigns.
7 Most Powerful Social Media Platforms for Influencer Marketing
Whether you’re a social media influencer or hope to generate buzz through an influencer marketing campaign, it pays to know the lay of the digital land. The “best” network, however, is going to vary based on your goals, audience, and other details.
Esports! Women’s Sports!
The realm of sports marketing is constantly in motion [...] For brands and marketers the goal is to adopt something consumers already love so brand affinity appears seamless.
Micro vs Macro Influencers 101
Influencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected to reach $10 billion by 2020. As such, building partnerships with a few influencers can exponentially increase a campaign’s success.
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