Measuring the success of your influencer marketing campaigns is essential. On this page, we’ll go over some of the metrics brands and agencies use, what they’re really telling you, and which ones are most beneficial to track.
We highlight five recent influencer marketing campaigns that generated real results for the brands behind them and break down the areas brand nailed, so you can leverage the same powerful strategies in your own campaigns.
Whether you’re a social media influencer or hope to generate buzz through an influencer marketing campaign, it pays to know the lay of the digital land. The “best” network, however, is going to vary based on your goals, audience, and other details.
The realm of sports marketing is constantly in motion [...] For brands and marketers the goal is to adopt something consumers already love so brand affinity appears seamless.
Influencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected to reach $10 billion by 2020. As such, building partnerships with a few influencers can exponentially increase a campaign’s success.
“Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She points to positive examples, such as Dove and Airbnb ...
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