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Micro vs Macro Influencers 101

Micro vs Macro Influencers 101

Influencer marketing has become the quintessential form of advertisement in recent years. The market is growing rapidly and is projected to reach $10 billion by 2020. As such, building partnerships with a few influencers can exponentially increase a campaign’s success.
Why Sports Influencers are the Answer

Why Sports Influencers are the Answer

“Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She points to positive examples, such as Dove and Airbnb ...
The Age of Selfies and Likes. Is Social Media Good or Bad for Sports?

The Age of Selfies and Likes. Is Social Media Good or Bad for Sports?

In the digital age, we’re constantly taking stock of our habits. [...] How does the use of social media impact us in real life? This line of queries reaches into sports as well. How does it impact the athletes, teams, and fans? Between Snap filters, Instagram hashtags, trending Tweets, and Facebook events, are there real benefits to sport?

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