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We highlight five recent influencer marketing campaigns that generated real results for the brands behind them and break down the areas brand nailed, so you can leverage the same powerful strategies in your own campaigns.

The realm of sports marketing is constantly in motion […] For brands and marketers the goal is to adopt something consumers already love so brand affinity appears seamless.

It’s well-known that mega brands like Nike and Adidas bring on influencers to keep people chatting about them on social media and encourage more purchases. However, they’re not the only ones who benefit from working with influencers; even up-and-coming brands are reaping the benefits today.